Example Concept: Deep linking in mobile apps involves configuring URL schemes or intent filters to handle incoming links and navigate users to specific app content. On iOS, you can use Universal Links, which allow your app to open when users tap on a link to your website. On Android, you can set up intent filters in the AndroidManifest.xml to handle specific URL patterns. Both platforms require you to handle the incoming URL or intent in your app's code to navigate to the appropriate screen or feature.