Example Concept: Deep linking in mobile apps involves configuring URL schemes or intent filters to handle incoming links, enabling users to navigate directly to specific app content. On iOS, this is achieved using Universal Links, which require an associated domain and an apple-app-site-association file. On Android, App Links are used, which involve setting up intent filters in the AndroidManifest.xml and verifying the domain with a Digital Asset Links file. Both platforms support custom URL schemes for backward compatibility.